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How to Generate UTM Links Easily Using ShiftMailer’s Free UTM Generator

Published
•3 min read
How to Generate UTM Links Easily Using ShiftMailer’s Free UTM Generator
G
Gaurav Kumar

If you're running email campaigns, social media ads, or product launches, one question always comes up:

👉 Where is my traffic actually coming from?

That’s where UTM links become essential.

UTM (Urchin Tracking Module) parameters are small tags you add to your URLs. These tags help tools like Google Analytics track exactly how users are reaching your website.

Without UTM tracking:

  • You won’t know which campaign worked

  • You can’t measure ROI accurately

  • You’re guessing instead of optimizing

With UTM tracking:

  • You get clear attribution

  • You understand user behavior

  • You can double down on what works

Let’s say you’re promoting a product via:

  • Email newsletter

  • Twitter post

  • Paid ads

All links point to the same page.

Without UTM:

👉 All traffic looks the same

With UTM:

👉 You can see:

  • Which channel brought the most users

  • Which campaign converted best

  • Which ad or variation performed better

This means smarter decisions, better campaigns, and higher ROI.

Instead of manually creating URLs (which is error-prone and messy), you can use ShiftMailer’s UTM Link Generatorerator to create clean, trackable links instantly.

1. Enter Your Website URL

Start by adding the page you want to track.

https://yourwebsite.com

2. Fill Required Parameters

These are mandatory for generating a valid UTM link:

🔹 Campaign Source (utm_source)

Where your traffic is coming from.

Examples:

  • google

  • facebook

  • newsletter

🔹 Campaign Medium (utm_medium)

The marketing channel.

Examples:

  • cpc

  • email

  • social

🔹 Campaign Name (utm_campaign)

The specific campaign identifier.

Examples:

  • spring_sale

  • product_launch

  • black_friday

3. (Optional) Add Advanced Tracking

Want deeper insights? Use optional fields:

🔸 Campaign Term (utm_term)

Used mainly for paid keywords.

Examples:

  • email_marketing_tool

  • ai_email_generator

🔸 Campaign Content (utm_content)

Differentiate variations of ads or links.

Examples:

  • banner_ad

  • text_link

  • header_cta

Once you fill the fields, ShiftMailer instantly generates your trackable URL.

https://yourwebsite.com?utm_source=newsletter&utm_medium=email&utm_campaign=product_launch

💡 Pro Tips for Better UTM Tracking

  • Use consistent naming conventions (avoid spaces, use underscores)

  • Keep everything lowercase

  • Don’t overcomplicate campaign names

  • Always track major campaigns (emails, ads, launches)

⚡ Why Use ShiftMailer’s UTM Generator?

Unlike manual methods, ShiftMailer gives you:

  • ✅ Clean and error-free UTM links

  • ✅ Beginner-friendly interface

  • ✅ Optional advanced tracking fields

  • ✅ Fast generation (no setup needed)

👉 It’s completely free to use

🎯 Final Thoughts

UTM links are not optional anymore—they’re a must-have for any serious marketer.

If you’re running campaigns without tracking: 👉 You’re leaving data (and money) on the table.

With ShiftMailerr, you can:

  • Generate UTM links in seconds

  • Track every campaign accurately

  • Make data-driven marketing decisions

🚀 Start Tracking Smarter Today

Try ShiftMailer’s free UTM Link Generator and take control of your campaign analytics.

👉 Generate your first UTM link now and see exactly what’s driving your growth.

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